June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
Your strategy partner needs to be affordable, a dynamic thinker, and deliver performance focused advice. Plus, you’d like to have UX recommendations implemented on your website. COG Strategy is an experienced and trusted Sydney Strategy Consultancy. We offer a free briefing, start connecting your brand with business today.
At COG Strategy our digital journey mapping service focuses on converting website users into website customers.
Our studio takes great care in the user experience (UX) we build into our clients websites. It’s what makes them unique, different to their competitors, and it’s why our clients are willing to take and act on our advice. When we define our users path by journey mapping, we can begin to create strategy around it.
A customer’s journey map reveals a story of a website users online experience: from initial entry, through the process of engagement and into a long-term relationship. COG Strategy offer a tailored website Journey Mapping and Website User Experience service that follows a methodology and process to achieve success.
A journey map will reveal specific user behaviour, which when applied to many users will deliver information on how well a website does its job. It identifies key interactions that the website user has with the online offer and service. It delivers information about the user’s motivations for each section of the website. An online journey map has a goal to teach the business more about their online customers and what sort of user experience is best for them.
We can develop cross-platform experience for our clients too, which involves understanding how our clients customers use both physical and virtual business touch-points together.
We begin with the website architecture and quickly form prototypes in design that meet the current user behaviour and journey. We map this, assess it to know what works and what doesn’t, where things are bouncing and abandonment is occurring. This is part visualisation too as not all website users follow the same journey, nor do they have the same user experience. We know a website can’t be everything to every user, so we insert flexibility and options into the journey map where possible.
Through research and real data collected our website architecture becomes more like information architecture, and our prototyping takes shape. Add in some navigation planning and the site architecture has a menu and a strategic structure for online information. From researching what is currently in function online, and researching what the current users are doing and their online behaviours, we can implement change which offers better UX and offers a new targeted audience the journey they desire, plus supporting the existing users.
COG Strategy are expert digital strategists. We’re all about providing the best advice and programs for business and brand to succeed online.