June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
A digital strategy is a plan for how a company will use digital technologies, channels, and media to achieve its business goals.
A digital strategy is a plan for how a company will use digital technologies, channels, and media to achieve its business goals. It is a plan that guides decision-making and resource allocation across the organisation to align all of the company’s digital activities towards a common purpose.
A digital strategy should be used as a guide for all digital decision-making and resource allocation within a company, and should be used to inform and direct a wide range of activities, including:
A small business digital strategy can benefit a small business by:
There are various ways a small business might apply a digital strategy:
The price of a digital strategy might vary based on the project’s size and complexity, as well as the kind of firm or expert doing the work. For a digital strategy, some larger agencies may charge more, while smaller agencies or independent contractors may price less. But regardless of the expense, a well-developed digital strategy can result in a sizeable return on investment for the company.
There are various types of digital strategies:
Professionals who develop digital strategy services can include digital strategists and digital marketing consultants.
Depending on the unique requirements of your company, you should decide whether to hire a freelance digital strategist or a strategy agency to build your digital strategy. Both sorts of professionals can offer worthwhile services, but the ideal option will depend on your company’s particular requirements.
Using a strategy agency like COG Strategy will provide your company access to a team of professionals that can develop a thorough digital strategy. Agencies can provide a wide range of services, including market research, digital marketing, web design, and analytics that can lead to business growth, sustainability and survival. They often have a wide range of experience and understanding in various industries. They also have the tools necessary to put the plan into action and monitor the outcomes, giving your company a comprehensive view of its digital strategy.
On the other hand, using a freelance digital strategist can provide your business with a more flexible and cost-effective solution. A freelancer is an independent professional who can work remotely and can offer specialised knowledge and skills. This can be beneficial for businesses that have a specific digital problem to solve or that need to supplement their in-house team. Freelancers can be more affordable and can provide a nimble approach to your digital strategy.
In summary, both options have their pros and cons, and the best choice will depend on the specific needs of your business. It is important to evaluate your business goals, resources and budget, and then decide which option is the best fit for your business.