June 10, 2023
Marketing Strategy for Small Business
A marketing strategy from COG Strategy is a plan for how a small business will promote and sell its products or services to it's intended
A brand audit from COG Strategy involves a thorough evaluation of a company’s brand, including its advantages and disadvantages, possibilities and threats.
A brand audit is a thorough evaluation of a company’s brand, including its advantages and disadvantages, possibilities and threats, and the degree to which it supports the company’s overarching business objectives. To build a more successful and effective brand, a brand strategy and audit seeks to pinpoint areas for development and growth prospects.
Brand development and management decisions should be informed and guided by a brand audit. It can be used to pinpoint aspects of the brand that are effective as well as those that require improvement, and it can offer practical advice for resolving any problems that are discovered. It also assists in developing a marketing plan for your small business.
A brand audit should include:
A small business can gain from a brand audit in a number of ways:
A small business can use a brand audit by:
The cost of a brand audit can vary depending on the scope and complexity of the project, as well as the type of agency or professional providing the service. Some larger agencies may charge more for a brand audit, while smaller agencies or freelance brand strategists may charge less.
There are various types of brand audits, such as internal brand audit, external brand audit, competitor brand audit, digital brand audit, etc.
Brand strategists, brand consultants, marketing consultants, and COG Strategy are among the experts who offer brand audit services. They frequently combine knowledge of branding, marketing, and business strategy. Some might have a particular speciality, such rebranding or digital brand planning.
The decision to use a strategy agency or freelance brand strategist to perform a brand audit depends on the needs and resources of the business. A larger company may have the resources to engage a larger agency, while a smaller company may prefer to work with a freelance brand strategist. An agency has a team of professionals with different expertise working together which can provide an advantage in terms of the range of services offered and execution capabilities, but a freelancer can be more flexible, less expensive and more personalised.